The purpose of media is to support the thought process, to help us understand things. Media will continue evolving for this purpose. Tangerine’s Spec will play an important part in making media a more energetic and able companion to thought and understanding, and will do so both for human, and machine, cognition.

Tangerine is searching for the right company to carry our ideas forward, regarding software developments that will recognize the full and whole value of the medium of drawing itself. It has to do with understanding what makes “drawing” what it is, and how it is unique in comparison to other kinds of media, like models.

I often mention the analogy of two other media: recorded sound, and silent moving picture (silent film). It is entirely obvious that these are two very distinct and two very different kinds of media. Anyone who would propose that one of those (sound or moving picture) should make the other obsolete, and replace the other, well, such a person would be considered short-sighted at best. Fusion (not replacement) was the obvious way forward 100 years ago. And we still benefit from that development today. In fact, no one would begin to presume that we can see the endpoint of our continued satisfaction with the fusion of sound into film.

And yet, what do people say today about drawings and models?

The discourse today is so far, and so completely, off track, that one day, inevitably, people finally will get it right and will look back at today’s discourse with utter bewilderment. How could we have been so wrong?

What’s right is to recognize what “drawing” really is, what it does, functionally. To draw is to take a closer look. A drawing, expresses that act of looking closer, to make sense of things in a particular way.

Given that we are well into the 21st century now, it should be obvious that the fusion of drawing in-situ within models is just simply an obvious inevitability. My work on doing precisely that was first commercialized (at Bentley) in 2012 (it was my idea to begin with). At that time I worked for Bentley. I’m on my own now. My ideas have evolved since then. The early work was an important first step, but now in hindsight was clearly just a baby step.

Fusion is the baby step. What happens, I see now, is that when you pursue that concept (fusion), the “canvas”, if you will, on which one draws, is transformed in a fundamental way. The possibility now is very clear, and clearly developed in our new spec.

Tangerine’s Media Innovation Spec 2018 specifies a next-generation evolution, of the expression of the essential function of “drawing”, through equipment, which we detail in the specfortaking a closer look, built-in within modeled environments of any kind. The spec is now available for those wishing to make use of it within their own software development organizations.


The book includes my step by step specification for new innovation that I’ve conceived of independently over the last year. This new stuff makes the old (2012) hypermodel obsolete, along with the patents (which I wrote) that were granted on that in 2015 and 2016. This new work is light years ahead of that, and breaks completely free from those patents.

I’m certain that my new ideas will be very interesting to the right company. I’ve had time to first conceive of and then refine, improve, and detail these new ideas. I think people will love this. The right company and I working together could really have a great fun time bringing powerful innovations, that matter, to everyone in our industry.

To anyone at any company to whom this sounds interesting and worthwhile, I would be very grateful to you, for your time in considering these possibilities, and most happy to discuss this with you at your convenience.  Contact us.

With kind regards,


Rob Snyder
[Tangerine] Spatial Media Innovation and Cognitive Computing

Tangerine’s Media Innovation Spec 2018 will have a secondary effect, on cognitive computing.