Tangerine Makes Insight Tangible

A FRAMEWORK FOR THE EVOLUTION OF DRAWING: TANGERINE MEDIA INNOVATION SPEC 2018 – with updates proposed here: Tangerine 2021 Model Interpretation Techniques

Drawing – Model Fusion

Regarding the snapshot above, …that fusion of drawing within model is something that architects, engineers, and builders are doing all the time anyway, necessarily. If your software is not doing the fusion for you, then you’re doing it anyway as a mental exercise, unassisted. 

You do it because you have to. You imagine your drawings within the model in order to understand the drawings. Likewise, the reason you draw (or read) drawings to begin with is to move your understanding of a model beyond superficiality. This is true for any kind of model: mental, physical, or digital.

Deliver models in a new way: with equipment built in that enables and expresses the act of taking a closer look, of articulating and communicating what matters, within models themselves. What does it mean to have such equipment built-in? That’s illustrated in the book: TANGERINE MEDIA INNOVATION SPEC 2018 with new updates proposed here: Tangerine 2021 Model Interpretation Techniques

Fusion will be the primary engine of software and media innovation for the foreseeable future. Fusion, combining the narrowing and focusing act of taking a closer look (aka “drawing”) into the wider expanse of an information environment (aka “modeling”), elevates the effectiveness of media, raising it closer to its purpose: the facilitation of thought and understanding. And more. Fusion sets the foundation necessary for evolution in the medium of drawing itself, an evolution in drawing’s form, the form of its expression.

Fusion and evolution create possibilities for greater freedom in creative expression, greater precision in technical communication, clearer conveyance of idea, greater interaction between wide and narrow, whole and part, environment and focus, conception and realization, surface and essence.

In general, media fusion, and the evolution in form that follows from it, offers the possibility of decreased cognitive slippage, for improved traction in the development of thought, a more effective medium for cognitive development and uptake, for human and machine cognition alike.

Tangerine 2021 Model Interpretation Techniques

For more than 20 years in the Architecture, Engineering, and Construction industry, software development has focused on model creation methods. Development of model interpretive techniques has been secondary. There is activity there, but it’s underdeveloped. The most traditional interaction/interpretive technique used for making sense of models is drawing, and development of that technique has stagnated through exclusive focus on automation, i.e., the creation of drawings automatically from models.

Perhaps over the next 20 years, development will shift back to much-needed improvement in techniques of model interaction and interpretation. The downloadable document below is a brief outline proposal of potential development paths. It’s written for anyone interested in advancing digital modeling software through further development of model interaction/interpretation techniques.

Öresund Bridge, frozen sea, February 12, 2021

Earlier Innovations (2012)

The CAD/BIM innovation demonstrated in the videos below has been both commercialized (2012) and patented (2015/16). This innovation realized rob snyder‘s drawing-model fusion ideas during the time that he was employed at a software company called Bentley Systems.

Seven software companies now are doing automated drawings-in-model fusion (first generation), since 2012: Bentley, Graphisoft (in BIMx Docs, mobile), Dalux, Revizto, working together: Morpholio and Shapr3D, and now Tekla too.

Chapter 3 of the Tangerine Media Innovation Spec 2018 specifies a framework for a second generation (version 2) of this fusion (that blows the doors off the first-gen work).

Simply stated, the first-gen innovation automatically displayed CAD drawings in-situ at their correct location within digital 3D models (and within other kinds of multi-media spatial visual environments). The fusion was referred to commercially as “hypermodel”, and has been marketed by Bentley in their products including their CAD application, MicroStation. Since the fusion was introduced there in 2012, other software companies have picked up on this and implemented their own versions of drawing-model fusion.


The following videos demonstrate the commercialized drawing-model fusion in the MicroStation CAD application product, demo playlist. <<<<Click the link at left for a longer set of demo videos, or scroll down for videos on this page:

September 2011







More videos here: https://www.youtube.com/playlist?list=PLAiyamA5WoZbdfVlrOFLbrgF8AEyi2Fma

The drawing-model fusion demonstrated in the videos above represents software technology that’s been patented. Rob Snyder is first-named author of two of these patents:

Patent date
Issued Nov 3, 2015
Patent issuer and number
us 9177085
See patent http://1.usa.gov/1Hx33bZ

Multi-dimensional artifact assemblage for infrastructure and other assets with interface node mediators
Patent date
Issued Jul 5, 2016
Patent issuer and number
us 9384308
See patent http://bit.ly/2ifKkpB

Hypermodel-Based Panorama Augmentation
Patent date
Issued Oct 4, 2016
Patent issuer and number
us 9460561
Patent description: Integrated Assemblage of 2D Drawings and Panoramic Images
See patent http://bit.ly/2iFxGRF

This earlier work, above, was an important first step in realizing the idea of drawing-model fusion. It recognizes the unique value of two very different kinds of media, drawing and modeling, and the significance of their fusion.

In 2016, Rob Snyder started a new company, Tangerine, dedicated to two things:

  1. To bring new innovations related to the idea of drawing-model fusion to existing software companies. Tangerine has produced a written a spec for this, described here: Tangerine Media Innovation Spec 2018. This new work well and truly surpasses and breaks completely free from the earlier work. It also makes the patents on the earlier work obsolete and completely irrelevant.
  2. To research and develop what happens at the intersection of cognitive systems, like IBM Watson, and Tangerine Media

Tangerine will collaborate with any software company interested in building the future of media: Contact Us