Tangerine Blog

They stood in opposition to the fusion of sound into silent film a hundred years ago

Most apps in AEC (with the exceptions I mention often) enforce the non-fusion of two primary media types: drawings and models. It’s like forcing recorded sound a hundred years ago to remain NOT infused into silent film.

There actually were people at the time (like Jack Warner) who argued that sound and film should always remain separate and that their fusion would never be commercially viable, or even desired by audiences.

This is a kind of thinking that we might be tempted to drop into a category we could call something like this:

…ideas so obviously useful that it boggles the mind that anyone stood in opposition, particularly people directly affected or in positions of great influence

Because there is such a category, and because it’s so often filled up with instances, it’s worth reviewing the Sound Film case and Jack Warner:

sound film is a motion picture with synchronized sound, or sound technologically coupled to image, as opposed to a silent film. The first known public exhibition of projected sound films took place in Paris in 1900

https://en.wikipedia.org/wiki/Sound_film#

Those who figured out that recorded sound should and could be synchronized into silent film, producing a fusion of sound and motion picture greater than the sum of its two parts, persisted +/-30 years with steps forward and back in the face of, yes, technical challenges, but also in the face of people, actually, opposing it along the way, particularly, people directly affected or in positions of great influence, like the Warner Brother, Jack Warner:

In September 1926, Jack L. Warner, head of Warner Bros., was quoted to the effect that talking pictures would never be viable: “They fail to take into account the international language of the silent pictures, and the unconscious share of each onlooker in creating the play, the action, the plot, and the imagined dialogue for himself.”[146]

https://en.wikipedia.org/wiki/Sound_film#Commerce

Presumably, audiences would prefer creating the play, the action, the plot, and the imagined dialog for themselves, and, leaving it as such would also well and truly represent the preference of those creating, directing and producing films. Just leave the interpretation more fully poetic, or something, in the enforced absence of a primary form of communication: speech.

Yeah, again, looking at this a hundred years later just induces formation of a category many of us didn’t know existed:

…ideas so obviously useful that it boggles the mind that anyone stood in opposition, particularly people directly affected or in positions of great influence

Much to his company’s benefit, he would be proven very wrong—between the 1927–1928 and 1928–1929 fiscal years, Warners’ profits surged from $2 million to $14 million. Sound film, in fact, was a clear boon to all the major players in the industry. During that same twelve-month span, Paramount’s profits rose by $7 million, Fox’s by $3.5 million, and Loew’s/MGM’s by $3 million.[147] RKO, which did not even exist in September 1928 and whose parent production company, FBO, was in the Hollywood minor leagues, by the end of 1929 was established as one of America’s leading entertainment businesses.[148] Fueling the boom was the emergence of an important new cinematic genre made possible by sound: the musical. Over sixty Hollywood musicals were released in 1929, and more than eighty the following year.[149]

https://en.wikipedia.org/wiki/Sound_film#Commerce
By Metro-Goldwyn-Mayer (MGM)/Loew’s (corporate author) – MoviePoster db, Public Domain, https://commons.wikimedia.org/w/index.php?curid=8658189

Don’t repeat the mistake. These guys get it:

https://www.linkedin.com/posts/jacob-wivell-87566671_a-question-i-have-been-asked-a-lot-in-my-activity-7180749642727407617-IZA7

Excellent, and that closed loop part, bringing the drawings into the model where they’re more useful, I brought that to the industry first.

https://tangerinefocus.com/tgn/earlier-media-innovations/

For a roadways example see at 2:19 in this video from 2012 https://youtu.be/0K_nQGptF84?si=ZwsKD8QvpF-TNgzz

Now let’s upgrade those fusions into the model to TGN VCS equipment for better engageability and legibility: 

These few short articles describe a forthcoming evolution in the development of equipment for visual close study (VCS) within digital models of all kinds in the architecture, engineering, and construction (AEC) industry and similar industries:

We have an open source project recently started. If you’d like to join it, message me on LinkedIn: https://www.linkedin.com/in/robsnyder3333/

After years of thinking, writing, specifying, and advocating phase 2 development of this drawing-model FUSION in the AEC industry, we finally have development started with open source developers who got interested and jumped in to start it.

For anyone who would like to participate in that, please let’s meet. message me on LinkedIn: https://www.linkedin.com/in/robsnyder3333/

The proposed development is described at the TGN VCS website. I completely rewrote the site in the last few days for clarity and to get people involved in the open source project more easily.
https://tangerinefocus.com/

We’ll be announcing our GitHub Project and Discord Server very soon.

And yes we want to find the early pioneers who want this first.

It will make the drawing-model fusion standard in the industry, accessible in ALL modeling apps, with portability, and major improvements in legibility and interactivity compared to the first gen stuff from 12 years ago:

Rob Snyder Avatar

About the author

Hi! My name is Rob Snyder, I’m on a mission to elevate digital models in AEC (architecture, engineering, and construction) by developing equipment for visual close study (VCS) within them, so that they supply an adequate assist to the engine of thought we all have running as we develop models during design and as we interpret them so they can be put to use in support of necessary action, during construction for example.